Board Members

Board Members

Ward Griffin


Ward Griffin is the President and CEO of Lowe-Martin. Since assuming that role, Ward has led Lowe-Martin on a path toward ever-greater environmental sustainability. He views new equipment purchases, product development, and sales strategies through the lens of sustainability. Ward is an active spokesman for the printing industry’s environmentally responsible approach to providing an essential service to its customers.

Stéphane Dagenais

Vice Chair

Region Manager, Canada – Printing & Publishing Papers, Domtar Canada. A 35-year marketing and sales veteran of the Paper Industry, Stéphane leads the Domtar Canadian Sales Team. He loves to share his passion for Responsible Forest Management practices and other Sustainability Initiatives, highlighting how they can all contribute positively to our everyday life as citizens of this planet.

Jennifer Bradbury


President & COO, Direct Response Media Group. As President &, Jennifer oversees the Sales, Operations, Business Development, Finance, and Marketing and has been instrumental in leading the organization to reach phenomenal growth of over 300% in the last five years and building the company to be Canada’s leading direct mail company, focused on data-driven results. She is the champion of change and fostering shifts in the company as DRMG evolves from its entrepreneurial roots and seizes the opportunity to educate, action, and be accountable to sustainability in the direct mail industry.

Jennifer Davey

Treasurer & Secretary

Director Sales, Marketing Kitchen. Jennifer Davey is a sales leader at Marketing Kitchen and a 20-year veteran in direct mail. She has a unique perspective, having led sales and operations teams in all areas of direct mail, including Print, Ad Agency, List Management and Mail Service Providers. After many years with Bassett Direct and St Joseph Communications, Jennifer enjoys making a difference at Marketing Kitchen and leading the way on the expansion of its sustainability initiatives.

Andrew Gustyn


Andrew Gustyn is an independent consultant focused on helping companies research, develop and implement sustainable material and operations policies. In his 25+ year career Andrew has worked in sales and marketing, product and project management and mergers and acquisitions. Notably, Andrew was Head of Sustainability for Veritiv an Atlanta based Fortune 500 Distributor of Packaging, Jan-San Products, and Printing Paper.

Craig Freer


Craig Freer is a leader in the Direct Mail industry. Craig and his wife Pamela started in Direct Mail in 1998 in Edmonton, Alberta. Building a full-service plant in a smaller market had its challenges but over time a business was built that today employs 18 and operates out of an 8,000 square foot facility. With a diverse range of clients from across Canada, One To One Mailing continues to strive to be a leader in the markets they serve.

Eleanor Rafter


Director, Smartmail Marketing Channels, Canada Post. As part of the Direct Mail Line of Business at Canada Post, Eleanor Rafter is part of the senior team that champions the enduring power of direct mail as a business-builder for marketers in Canada. Eleanor has 25 years’ experience in direct marketing and in her current position she develops channel partnerships within the direct mail ecosystem. Eleanor has experience in business marketing and prior to joining Canada Post focused on business development strategies in Out of Home advertising. Eleanor is also passionate in finding solutions within the industry to create sustainable mail.

Dr. Martin Habekost


Dr. Martin Habekost joined the School of Graphic Communications Management at Toronto Metropolitan University (formerly Ryerson University) in August 2005 after working for 10 years in the ink manufacturing industry. After graduating from the University of Hannover, Germany, in 1995 with a doctorate in Analytical Chemistry, he joined Michael Huber Munich, Germany, to start his career in the ink manufacturing industry. In 1997, Dr. Habekost joined Hostmann-Steinberg Canada Ltd, now Hubergroup Canada Ltd. and worked in various roles in R&D, technical service and colour measurement and colour control applications.

At Toronto Metropolitan University, Martin Habekost continued researching colour measurement and colour differencing equations. He has presented papers regarding colour measurement, colour differencing equations, colour measurement of metallic inks, paper topography and expanded gamut printing at various conferences since 2006.

Since joining Toronto Metropolitan University Dr. Habekost has published many articles in peer-reviewed journals, trade publications, and a few book chapters.

Charles David Mathieu-Poulin


Charles David Mathieu-Poulin is a sustainability and circular economy expert, with over 10 years of experience in the printing and packaging industry. He was recognized as one of Canada’s “Top 30 Sustainability Leaders Under 30” by Corporate Knights in 2016 and was named in the 2022 list of “50 Changemakers in Canada” by the Globe and Mail. Charles David is involved in several technical committees and industry initiatives, including as a strategic advisor to the Circular Plastics Taskforce (CPT).