Direct Mail Design Guide
Introduction
All types of mass communication have an environmental impact. Whether a digital ad, email, online video, postcard, or billboard,
all come with a cost. We aim to expand the understanding of these costs and provide helpful information that can improve outcomes.
Inside, we briefly explore the individual processes involved in direct mail campaigns. At each stage we highlight where organizations can implement sustainable practices. From design and production through print, distribution and even disposal, we provide some helpful insights and clear actions that organizations can easily adopt.
Cover-to-cover it’s a quick and helpful read, but feel free to flip to any section that’s most relevant to your needs. We hope you find it helpful and even enlightening.