Plastics Case Studies

“Direct Response Media Group (DRMG), one of Canada’s leading direct marketing companies distributing through 175 million shared media products, recently completed a major transition in its journey towards a more sustainable direct mail solution: moving from plastic to paper for its shared product solution. As an industry leader, this evolution stems from DRMG’s commitment to its core values while positively impacting the direct mail industry. Its shared product solution included a shared wrap where customers could share advertising space with printed material inserted into a plastic polybagged wrap. Moving to paper required investment in new equipment, transitioning people internally between plants and included senior executive commitment to join other industry leaders as part of the Sustainable Mail Group. In December 2022, DRMG successfully transitioned over 20 million plastic wraps to the paper product, significantly ahead of plan. Its direct mail shared products are now 100% plastic free and, as a result, DRMG has eliminated 147,000 pounds of plastic in the mail stream. It also had a powerful impact on client and end-user customer satisfaction. As Canada’s most trusted and recognized shared direct mail envelope for monthly coupon advertising, menus, catalogues and more, this solution demonstrates the opportunity to leverage sustainable innovation in our industry.”

Read more about the DRMG Sustainability Award.