Études de cas sur les plastiques
Option 2
Éliminer les plastiques et les remplacer par du papier.
Remplacer les enveloppes et les surenveloppes en plastique du publipostage direct par des produits de rechange en papier permet d’améliorer la recyclabilité en évitant la contamination du flux des déchets papier.
Moving shared direct mail from plastic to paper at DRMG
“Direct Response Media Group (DRMG), one of Canada’s leading direct marketing companies distributing through 175 million shared media products, recently completed a major transition in its journey towards a more sustainable direct mail solution: moving from plastic to paper for its shared product solution. As an industry leader, this evolution stems from DRMG’s commitment to its core values while positively impacting the direct mail industry. Its shared product solution included a shared wrap where customers could share advertising space with printed material inserted into a plastic polybagged wrap. Moving to paper required investment in new equipment, transitioning people internally between plants and included senior executive commitment to join other industry leaders as part of the Sustainable Mail Group. In December 2022, DRMG successfully transitioned over 20 million plastic wraps to the paper product, significantly ahead of plan. Its direct mail shared products are now 100% plastic free and, as a result, DRMG has eliminated 147,000 pounds of plastic in the mail stream. It also had a powerful impact on client and end-user customer satisfaction. As Canada’s most trusted and recognized shared direct mail envelope for monthly coupon advertising, menus, catalogues and more, this solution demonstrates the opportunity to leverage sustainable innovation in our industry.”
Read more about the DRMG Sustainability Award.
Une solution sans plastique adaptée à la promotion
Promouvoir les produits d’expédition à base de papier plutôt que de plastique
En éliminant la contamination par le plastique dans le flux des déchets papier, les enveloppes d’expédition Conformer® améliorent la qualité et l’aptitude à l’emploi des matières recyclées. La nature personnalisable de ces produits d’expédition, notamment en matière de taille, de substrat, de fermeture et de fini, en font un choix attrayant pour les clients qui cherchent à améliorer leurs solutions d’expédition.
